dizzy":38p86cuu said:
Let me try to explain this a little better for Fozza. I know quite a few lfs owners that actually earn a decent living. The reason they earn a decent living is that they work 70 plus hours per week. ******snip*****
Do we want to be paid for working all those hours? DAMN RIGHT WE DO. It doesn't however mean we get into this business because we think it is the short cut to easy street. Anybody that can earn a living in this industry could earn a living doing something else. If the truth were known most of us could make more money for less work in other professions. We could damn sure could have more time at home with our families. After typing all this I just realized I really don't know what your point was Fozza. :? Anyway I hope this explains things from at least this lfs owners perspective.
Mitch
PS
If your at work and your not the owner, then you probably should get off this site and back to work.
The boss.
Bravo Mitch!
You've summed it up most eloquently.
And for what it's worth - I don't draw a wage from my shop (yet) because I've opted to re-invest it all back in. 2 years after opening the doors, we've doubled in size and are about to start in freshwater too (we are just marine at the moment.)
My husband has a "real job" which pays for the house and car and truck.
I always marvel at how so many people on these boards, begrudge the LFS owner for actually expecting to *make* money. Do you think we do this expecting to lose money forever, or do it just for our good health? Do you go to work each day NOT to make a living? Turning a profit is not evil - in fact it's necessary to survive. How many of you would go to work every day for free? Then why do you expect a LFS owner to? Everybody wants top quality everything and service with a smile, for the cheapest price -- yeah WalMart has the cheapest prices, but try getting service. At our local WalMart (which I've been boycotting for about 2 years now), I couldn't even get the "greeter" *cough* to make eye contact, let alone "greet" me. Just what do they pay her for? Once when I complained to the manager about something, I was told that this particular Wal-Mart has an annual turnover rate of 110% - I can't even fathom that. Any large chain store of any type is likely to be similar - it's just a fact of big (anonymous) business.
The point that so many seem to be missing is the SOUL of a LFS versus a chain store. Yeah a few people jump into the biz because they saw a tranship list with fish for "pennies" and saw big dollar signs... not factoring in any of the costs that Glenn so concisely mapped out. They throw up their shingle and fill their tanks, and if they aren't business savvy, they are gone in a couple of years, leaving a trail of bad checks behind them. Those people would probably fail no matter what business they chose to be in.
The "typical" Mom and Pop owner does this because they love what they do - and if they plan, they realize that this is not the way to a fast buck, but if they do it right, it's the way to a reasonable living, doing something they enjoy. Some realize that once a hobby becomes a "job" it's not so fun anymore - and yes they become disillusioned. Many choose to avoid these boards, not because they wish to remain ignorant, but it's damned demoralizing to see people slamming us every day. We sure don't do it for the ego boost.
Personally, I get as much of a thrill out of somebody coming into my shop and seeing something really neat, and leaving with an appreciation for Nature, as I do when somebody drops $$$ on a system. THAT is why I do this instead of working at the grocery store. I made more money when I worked at the grocery store (or the courier service, or the income tax office, or the golf course, or any of the other hats I've worn over the years) and the hours were better, but I enjoy this much more. Luckily my choices in life gave me lots of small business experience so I knew what to expect when I took this plunge - others are not so lucky and sometimes they bite off more than they can chew.
The issue at hand (bringing this back ON topic *g*) is that among other issues, the prevailing sentiment I am feeling is that a mega-corporation being run by bean-counters, can't possibly duplicate the heart and soul of the mom and pop LFS - sure they can have all the latest technology, all the buying power, and the backing of shareholders to finance it all, but it won't amount to a hill of beans without the heart that a small shop puts into it. Never seeing the same clerk twice because of shifts/turnover, you can't get the same in-depth service that a mom and pop can give. The attitude is totally different.
The value that I give my customers versus PetCo, Etail or anything else, is that when they come in, I know their name, their tank, and I can be of helpful assistance to pick out suitable tank mates, foods and whatever else they might need/want. Thankfully, many people understand and appreciate the value in that, and in buying fish and corals that were ethically caught/harvested/propagated.