Why is it pretty obvious? Everyone has a opinion whether we agree with it or not. Lfs in store qt techniques have already been discussed. Prices what they pay and what you see in the store have already been discussed. Overhead and the crazy numbers that are no where accurate have already been discussed. So what's the reason to hide? Lfs are turning a profit despite what they tell us. If not they wouldn't remain in business to keep losing money. That would be plain dumb. For any lfs to tell you they do it for the love of the hobby is nonsense. Once you open a business it's no longer a hobby but a business. We open up business to make money not for love. But if any of you lfs are doing it for the love of the hobby we will all take 3 of your most expensive fish for free cause we love the fish so much and the customers always right right? Lol