As my non-industry friends hear about this story (it was on our local news this morning), emails are coming in as they ask me if I've heard about it, etc.
I just can't understand how this sort of "miscommunication" happened. Did the LFS employee not LOOK at the freight as it was loaded? That would have been the time to say, "Umm I don't think that's mine..."
Did he not read the air waybill he signed for? Did the airline staff not read the air waybill?
And the assumption that the fish didn't survive is somewhat lame - there was no explanation if they were simply left behind at the airport, or if they were misdirected or "lost". If they were misdirected or lost, I suppose a dead shipment (pardon the pun) is a possibility but if they were still at the destination airport and it took a couple or three hours to sort out the mix-up, there's no reason to think that the fish didn't make it.
Of course this is the first and last we'll hear of it, because the conclusion and result of investigation is not nearly as newsworthy as a stiff being delivered to a pet shop, but I'm curious to know just how such an unlikely "breakdown in communication" occurred.
Jenn