Here are some direct quotes from the Seacrop site concerning the present topic. I have thought long and hard about how to go about doing this for almost two years. In fact, I have had a website up stating that I'm planning on selling to hobbyists for almost 2 years (
www.cicrop.com). It's been no secret. I'm not trying to hide it from my customers. I am NOT competing with the retail stores that support me. In fact, a hobbyist in Dallas purchased the bottle in my Cream of the Crop section and he will be buying it through Aquatic Designs in Plano, Tx- one of my retail stores in the Dallas area. As soon as this hobbyist contacted me I immediately called Aquatic Designs and explained that I had a hobbyist order and would they like to handle it or have me ship direct. They said they would handle it and thought it was great! Afterall, they have sold presold an item that they don't have to hold, made good money off of it, and brought a potential return customer into the store who just might pick up something else while he's there. The retailer gets a customer in the door and makes money, the hobbyist gets something that he wants and pays less shipping on it. It's a win win situation. Anyway, here are some of the quotes:
Why have you decided to sell to hobbyists?
Hobbyists have been asking me for years to sell direct to them, and I have always refused because of my strong loyalty to independent retail pet stores. The only reason I have decided to branch out into hobbyist sales is because I do not have stores in every part of the country that support my business. How are hobbyists who want to support my business able to do that if their LFS doesn't purchase from me? I finally determined that it doesn't make financial sense to support retailers that don't support me.
Let's take Oklahoma for example. I don't have a single store there that buys from me. I see nothing wrong with selling AT RETAIL PRICES to a hobbyist there because none of those stores are bothering to support me. Why should I support them? Now, if a store starts to buy from me then the hobbyist can start picking their stuff up at the LFS instead of buying direct from me.
Who can buy from SeaCrop?
It is the policy of SeaCrop to not sell to hobbyists who live within a 50 mile radius of any retail shop that supports Marine Specialties International. We limit our hobbyist orders to 15 per week so we can insure that we have plenty of time to check and make sure you are not near one of our retailers. If you are within 50 miles of one of our retailers, that retailer will be contacted and you will be referred to that store. We define a "supporting retail shop" as any store that has purchased livestock from us within 3 weeks prior to a hobbyist from that area placing an order. Some of the areas where we currently have dedicated retail pet shops that can service you are:
Kansas City, KS
Des Moines, IA
Tallahassee, FL
Tampa, FL
Ft. Myers, FL
Providence, RI
Dallas, TX
Denver, CO
Pittsburgh, PA
Philadelphia, PA
Hartford, CT
Portland, ME
Atlanta, GA
Boston, MA
Newark, NJ
Springfield, MO
Manchester, NH
Washington, DC
Indianapolis, IN
New York, NY
If you live in these areas, please contact us and we'll let you know if you can buy direct from SeaCrop or we will refer you to a local shop.
Self Explanatory.
Then, of course, don't forget Vitz's quote from another part of my site.
What I offer is unique. I am the only company where hobbyists can get a fish they KNOW is hand caught. I think hobbyists deserve to have access to these fish whether they live down the street from one of my supporting retailers or not. In fact, in a couple of months we will be doing some research that can only be carried out by a direct importer selling directly to hobbyists. (Stay tuned for that info!). I do not sell wholesale to hobbyists- anyone can look at my list and see that. I do not sell direct to hobbyists within a 50 mile radius of one of my supporting stores unless the store doesn't want to handle the transaction. I do not lie to my retail stores and say "<gasp> Of course we don't sell to hobbyists through that major online vendor that everyone knows about"

I am up front and honest with everything. The only people who would have a problem with this are retail stores that do not support me. And you know what, if they can't place a $100 order once every three weeks I really don't care much about what they think. In fact, when we "cold call" new stores the main reason they say they don't want to order is because we don't have a lot of fish. They'd rather buy from Cyandie City who has a 3 page fish list. :roll: I'm supposed to protect the incomes of these people?????!!!!
So now someone is going to say- Well then, why don't you sell to home based businesses in areas where you don't have supporting LFS? The answer is simple, grasshopper.

Here's the scenario: Garagefish.com is in Oklahoma. I don't sell to a store in that entire state-yet. If I start selling to him and then Brick & Mortar Fish Co. decides they want to start buying from me it's not fair for me to then tell Garagefish that he can't order anymore or he has to start buying at retail prices. Because I guarantee you, Brick & Mortar will put up a huge stink as soon as they find out I sell to Garagefish. Remember, if I'm going to sell at wholesale prices I want to sell to retailers with storefronts. Maybe you don't like that or it doesn't make sense to you, but since this business lists Mary Middlebrook as the president. I get to run things how I please. As soon as I go public I'll sell you all a bunch of stock and you can have a say. ;P Now, same scenario in OK but with a hobbyist instead of a garage business. The hobbyist starts buying direct from me. A few months later Brick & Mortar Fish Co. wants to start buying. There is absolutely NO conflict! The hobbyist can then buy my stuff thru the store. Simple. In fact, it's great advertising for my wholesale business because hobbyists will go into retail shops and say "I got this cool blah blah thing on seacrop.com". The retailer checks it out and wa-la is magically transported to my wholesale page.
Now, a quote from Dizzy:
I don't care if they are high retail or not, it is still taking sales from retailers. It will also mean that retailers will no longer be able to get rare or cherry species. Who in their right mind is going to wholesale some rare fish or coral when they can get twice as much out of it on their retail site.
The only retail sales I'm taking away from are stores that don't bother to place some kind of measly order from me once every three weeks. Geez, I don't even have a minimum for retailers, so if you want to make sure I'm not selling direct to your customers then place a $100 order every 3 weeks. As far as cherry pick stuff, it may be valid with other wholesalers but pertaining to my business that's a bunch of horsecrap. I am the only wholesaler in the country that posts a dozen or so pictures of the really cherry stuff on my website (reefsource.com) every week. I also post pics of cherry stuff on the seacrop site. My retailers have plenty of access to cool cherry pieces. In fact, one of them saw something on the seacrop site this week that they wanted and I sold it to them- at wholesale obviously. If you want to ***** about cherry pieces, go gripe to every other wholesaler who allows local LFS walk-ins. I've worked for the big LA wholesalers. These LFS line up Monday morning and take every cherry piece out of the place. We don't allow LFS in our facility. The ONLY wholesaler to protect our retailers like that.
In the information age wholesalers will be quickly exposed for this practice.
As I stated earlier, I'm not hiding this from anyone. There is a purchasing information link on the website that I advertise to my retail customers every single week and they can easily see that I sell to hobbyists.
So after all that long dialouge, let's recap "How Mary Selling to Hobbyists Does Not Affect Her Retailers".
1. I don't hide the fact or out and out lie about it like some places.
2. I don't sell to hobbyists within 50 miles of a supporting LFS unless that LFS doesn't want to handle the transaction (and I can't imagine that ever happening).
3. I don't sell to hobbyists anywhere at wholesale prices.
4. I don't give all of the cherry stuff to hobbyists, as can be seen by viewing the cherry pages on both sites. Retailers can sign up for the seacrop mailing list and view all of that cherry stuff as soon as it's posted and buy it if they want as well as having sole access to the See It Before You Buy It stuff on reefsource.
That about sums it up. Of course someone on here is going to have some *****, complaint, incorrect assumption, etc... but like I've stated many times this is MY business and I'll run it how I darn well please.
And one more thing, dizzy- If you do poll the AMDA members I hope that in the interest of full disclosure and fairness you will post this over there.