hi.
1, make sure the wall the suction cup is being applied to is clean, smooth, and flat.
2, make sure the suction cup is flexible, and is not ripped, scratched, or punctured.
3, put some silicon between the suction cup and the tank wall will help, especially if the tank is glass
4, spit saliva on the suction cup will also help.
5, forget about items 3, and 4, above if the tank is up and running with water, etc.
6, try not to turn the powerhead on.