While I will agree that a completly white coral may not survive, if there is the slightest bit of color (probably at the base) there is still a chance that you can bring that coral back. I am speaking from experience. I was sold a coral that was displayed as a whiter, special variety, and bought it, based on past very good history with my LFS. At the time I bought it, the SPS coral had slight coloring at the base (maybe 10% of the whole colony). I have a calcium reactor, plus dose B-ionic, strontium and magnesium. The coral has always had polyps on the entire skeleton, but color has now started to return to the entire colony. I had the same experience with a Heliopora (blue coral), which has also started to "color up" fully.
I don't know if you have it, but buy it if you don't - Eric Borneman's book Aquarium Corals - Selection, Husbandry, and Natural History. pg 378 covers bleaching.
The best method, is of course, to keep optimum conditions at all times.
Mitch