Just FYI, I've been culturing xenia for about four years now, both brown and white varieties. White xenia is not bleached out brown xenia. When a xenia goes it just becomes goo.
Why yours is turning brown (probably not really brown just a darker shade like allot of cream in coffee) is not known. I have one LFS that has an incredible display tank (250 gallons) lit with four 400 W 10K, and about 500 W of actinic that can't keep white xenia white, it always darkens up on him. This tank can grow anything else when it comes to SPS, softies and clams.
Personally, I've never had it darken up in my main tank. I have had it do this in my prop tanks though. These were 15" below 400W 65K MH, and have been for six months before they changed. Luckily, I keep some in all my tanks so I can get the pure white color xenia back.
My thoughts on why this occurs run with what has been said above. The darkening of the xenia might be related to zooxanthellae densities. Meaning that the coral is responding to lower lighting conditions by hosting more zooxanthellae, and they are predominately brown in color. This doesn't fit with what happens in the LFS tank though, there is plenty of light there. He does skim heavily and this may be the reason. From what I've read all corals can just barely get by (metabolically speaking) on zooxanthellae alone. They need to eat as well. It has been reported that up to 90% of a corals body is related in some way to feeding (mouths, guts, stinging cells, etc.), nature wouldn't let that happen if these parts weren't needed. I also just added a Bullet skimmer to my propagation tanks (two months ago). This change may be the reason that mine in those tanks darkened up. My main tank also has a Bullet skimmer but the organic load, feeding from the DSB/refugium, and fish feed added are much higher in this system. I'm going to start feeding the prop tanks heavier and see what this does to the xenia already in there. If you aren't already you may want to try adding some of the phyto-plankton diets to your tank.