Hello everybody, I was searching throught the net and I stubbled over this forum and decided to check it out. My wife and I reciently started a small B&M retail location a few months ago. It has been a great learning experience for the both of us and we are always excited to hear customers reactions when coming to our store. We have tackled a lot of challanges up to this point without issue.
Now to my issue:
Everything had been going just peachy until the other day when we noticed a sponsor of a local forum posting some ridiculous prices on a public forum. What are some approaches that I can take when being undercut locally by someone who is currently working on building a "storefront" yet he is selling fish at crazy prices (ex. less than $5 Anthias etc.)?
My thoughts are to focus on our customers and quality rather than worry about him. Its just hard to stand by and watch him post an order publicly with alot of people while offering wholesale priceing. I would like to hear some thoughts on the subject of undercutting.
Thanks in advance
Now to my issue:
Everything had been going just peachy until the other day when we noticed a sponsor of a local forum posting some ridiculous prices on a public forum. What are some approaches that I can take when being undercut locally by someone who is currently working on building a "storefront" yet he is selling fish at crazy prices (ex. less than $5 Anthias etc.)?
My thoughts are to focus on our customers and quality rather than worry about him. Its just hard to stand by and watch him post an order publicly with alot of people while offering wholesale priceing. I would like to hear some thoughts on the subject of undercutting.
Thanks in advance