I have been contemplating an article on advertising and misinformation in the hobby for quite some time. I haven’t spent the time to write such an article because magazines make their living from ads and I don’t think it would get published. Recently I emailed *** Live Aquaria and asked the following question:
I must preface the question with the fact that I researched their site and have visited *** (that is where *** fish were shipped out of and I assume *** has not changed vendors) so it was a loaded question:
Here is their response:
I know for a fact that they don't really know that all of their fish are healthy; they are merely sending orders to a wholesaler that they have a contract with and which then drop ships fish for *** :x . The statement that all of their fish are net caught is crazy at best and nothing short of huge gigantic lie.
Words for their web site:
Another huge lie. If they were that concerned they wouldn’t be shipping fish out of a wholesaler, they wouldn’t import fish from Haiti or the Indo at all. They would not carry fish that they could not be certain were collected in a proper manner.
More Lies:
They can’t even speak for their own live stock, they don’t know were they are coming from or how there fish are really cared for.
Reefs.org is just as responsible for these lies for allowing such companies to make liable statement in their ads. *** recently bought *** out and you can bet your life that every fish coming out of Haiti has been drugged. This is just one small example why true reform is so difficult, money drives the industry always has always will. Most pet store owners are so greedy they won't push for clean fish and reefs.org has taken the same approach. *** ads directly fund this site and their ads influence hobbyist without any investigation or insight to the factuality of their claims, by reefs.org adm.
Just a small example of a huge problem.
I strongly urge reefs.org and other boards to remove this company and other companies that make false and misleading statements from their site. These boards should take the high ground, after all most of the hobbyists here are truly concerned.
Andy
I must preface the question with the fact that I researched their site and have visited *** (that is where *** fish were shipped out of and I assume *** has not changed vendors) so it was a loaded question:
HI,
I was thinking about placing an order for some fish and corals. I have been trying to decide who to order from. I have a few questions. Can you tell me about your facility? i.e. How long are your fish held, are they eating when they ship, do you ship sick animals, what is your method of acclimation and treatment of your fish?
Thanks for your time,
I look forward to hearing back from you, so I can make an informed decision.
andy
Here is their response:
Dear Andy,
Thank you for your inquiry.
*** takes the utmost care in making sure the specimens that you receive are healthy and can be acclimated into your tank fairly easily. Our holding facility receives daily shipments from the wild of net caught fish. None of the fish that we have are caught with chemicals so that we ensure the fish will last in your tank as long as it can. Once we receive the fish into our holding facility we will acclimate them into the tanks that we have and watch them for a time. During this time we will make sure the fish are eating normally, swimming normally, and also behaving normally. We will also watch the fish to make sure they are free of any kind of disease. So not only will you receive some of the healthiest fish possible you will receive some of the most colorful as well. Once we know the fish are free from the stress of being brought into our holding facility, and have passed this watch time, we will place them in bags of aquarium water, and then fill them with pure oxygen. Once this is done we will double bag the fish with a darker bag to make sure they are not shocked by the light if the package is opened in the light. After this has been done we will place them into air packing and then into Styrofoam boxes with heat packs to make sure the temperature remains constant. After this we ship the fish out to you via 1-Day Air, and send you the tracking information via email.
If we can be of additional assistance, please contact our Live Aquaria Department at *** or via email. If you should need assistance while on our web site please feel free to contact our Live Help. Our Live Help is available Monday through Friday 7 A.M. 7 P.M. CST.
Sincerely,
Nick
***
We hope that you find this information beneficial. You will also find over 1500 articles full of helpful information on our Pet Education website! Browse by species or topic. Your question(s) may already be answered there. ***
I know for a fact that they don't really know that all of their fish are healthy; they are merely sending orders to a wholesaler that they have a contract with and which then drop ships fish for *** :x . The statement that all of their fish are net caught is crazy at best and nothing short of huge gigantic lie.
Words for their web site:
Because our first concern is for the health of all aquaria, we are actively involved with organizations like the AMDA and others whose mission it is to set the standards for collection, importation, and sale of underwater life. Our Aquatic Veterinarians are taking a lead role and are vocal advocates for the best practices on all issues related to the safety and well-being of all marine and freshwater life.
Another huge lie. If they were that concerned they wouldn’t be shipping fish out of a wholesaler, they wouldn’t import fish from Haiti or the Indo at all. They would not carry fish that they could not be certain were collected in a proper manner.
More Lies:
While we cannot speak to the beliefs or practices of other providers of aquarium life, we cannot imagine how anyone could have higher or stronger moral and ethical principles on issues involving this industry than we do.
They can’t even speak for their own live stock, they don’t know were they are coming from or how there fish are really cared for.
Reefs.org is just as responsible for these lies for allowing such companies to make liable statement in their ads. *** recently bought *** out and you can bet your life that every fish coming out of Haiti has been drugged. This is just one small example why true reform is so difficult, money drives the industry always has always will. Most pet store owners are so greedy they won't push for clean fish and reefs.org has taken the same approach. *** ads directly fund this site and their ads influence hobbyist without any investigation or insight to the factuality of their claims, by reefs.org adm.
Just a small example of a huge problem.
I strongly urge reefs.org and other boards to remove this company and other companies that make false and misleading statements from their site. These boards should take the high ground, after all most of the hobbyists here are truly concerned.
Andy