I dont really think its dependent on how much you add, that will give you longer life. You have to remember that carbon is porous and gets filled with discolorants, toxins, as well as bacteria. Once its full, its full and will severely decrease its absorption.
I usually change my carbon sock, once a week. There is an advanced aquarist article that states that carbon, should be changed no less than two weeks at the most.
I dont really think its dependent on how much you add, that will give you longer life. You have to remember that carbon is porous and gets filled with discolorants, toxins, as well as bacteria. Once its full, its full and will severely decrease its absorption.