I think the colors have been supersaturated by PS or something. Here's another picture of a male that's a bit more true to life:
Before anybody rushes out and purchases these I should note we have to continuously drip food in for them and we still have not gotten them to eat frozen mysis after 6 months. They are certainly one of the most difficult fish to care for in terms of feeding, and I would not recommend them to anyone to keep at home. Having said that, several of the females have grown much larger and are starting to show the tell tale signs of sex change--the rear portion of the dorsal fin becomes more angular and reddish, the snout becomes pointed, and the area under the jaw becomes yellow. Here are some females for comparison: